Roduct

Mission

Our mission is to support out clients to create a more ethical and environmentally conscious supply chain, while increasing consumer confidence through greater transparency and trust.

The challenge

The fashion industry faces several accusations of having unethical and polluting production methods by exploiting low-salary countries and child labour. Public entities increase the pressure on fashion companies with stricter regulations towards circular and ethical production. Simultaneously, consumers' behaviour in purchasing clothing shifted towards more ethical and sustainable purchase decision-making induced through information availability. However, consumers have a lack of trust in information regarding the environmental impact and provenance of the products.

The solution

Our solution addresses this information mismatch to support consumers in identifying suiting sustainable products and conducting responsible purchase decisions. We want to create a blockchain-based solution that allows fashion companies to transparently trace information about the production and provenance of their products. The information will be publicly visualised to consumers and aid their lack of trust in the company.